Just hold on one dang second. In all this hubbub about the changing face of marketing, and how if you’re not already on the social media bus, you’re being left behind, let’s ask one simple question.
In social media, blogs, podcast, etc. -- what’s actually working?
Who is generating new customers? New sales? New leads? How are they doing it?
I know that social media theory is important. Many of the theorists, such as Brian Solis and Jeremiah Owyang, can really tell you what’s coming up in the mid- and long-term picture. It’s great stuff.
But if you’re like me, you’ve already got a job. A demanding job, full of existing priorities and an Outlook calendar that rings with meeting-makers every five minutes. The concept of a latest “very important” social media tool that I just have to implement or I’ll “miss out on the opportunity” … well … that just plain stresses me out. And, honestly, I’m just too swamped for strategy -- I’d rather know what tools and strategies are being used successfully to generate revenue. Show me a benchmark, show me a functional implementation.
For example, if your company sells $150,000 enterprise installs, do you really think MySpace profile is going to help you generate leads? If a CIO is your entry point into the sale cycle, do you think being active on Facebook is going to help bring in business? And don’t get me started on noisemakers like “Twitter.”
Which brings us to this blog and podcast. I’ll look at companies that are in the trenches, that are implementing blogs, podcasts and other social media tools to communicate corporate vision and generate market share. We’ll look at what works, as well as examine failed initiatives.
This blog will not talk about the latest and greatest social media tool. For that, you just can’t beat Robert Scoble and TechCrunch. It won’t talk about manifestos, paradigm shifts or up-and-coming strategies. If you’ve got that kind of time, go check out people like Solis and Brian Oberkirch.
Me? I’m boring. I just want to know what works. Stay tuned to this blog, and I’ll share that information with you.
-Scott-
2 comments:
Ok Scott, I'm hooked, let's see what works!
Glad to see you're at Voce, good team.
Scott, finally! This is exactly what gets people to start participating. We can talk theory all day long, but at the end of the day, most people want to see what their peers are up to before they start experimenting. This is a great idea!
Post a Comment